SHOPIFY CRO & A/B TESTING
SHOPIFY CRO
& A/B TESTING
Truly results-driven and providing measurable ROI from A/B Testing for 7-figure brands
























Winning A/B Tests
RESULTS. RESULTS. RESULTS.
+£3,000 PDP A/B Test Win

+£1,000 Collection A/B Test Win

+$6,000 PDP A/B Test Win

+$3,000 Price A/B Test Win

+CA$14,000 Collection A/B Test Win

+CA$16,000 Homepage A/B Test Win

+CA$27,000 PDP A/B Test Win

+$23,000 PDP A/B Test Win

+$19,000 PDP A/B Test Win

+$45,000 PDP A/B Test Win

+$160,000 PDP A/B Test Win

+$5,000 LP A/B Test Win

+$63,000 PDP A/B Test Win

+$99,000 PDP A/B Test Win

+$32,000 PDP A/B Test Win

+$65,000 Homepage A/B Test Win

+$85,000 PDP A/B Test Win

+$58,000 Homepage A/B Test Win

+$72,000 PDP A/B Test Win

+$54,000 Homepage A/B Test Win

+$28,000 PDP A/B Test Win

+$36,000 Homepage A/B Test Win

+$27,000 PDP A/B Test Win

+$42,000 Homepage A/B Test Win

+$31,000 Homepage A/B Test Win

+$17,000 Homepage A/B Test Win

+$63,000 Homepage A/B Test Win

+$39,000 PDP A/B Test Win

+$47,000 Homepage A/B Test Win

CASE STUDY
From $25k to $400k/mo Revenue

THE RESULT
MORE REVENUE
Over a 9-month period, product page Conversion Rate soared from 0.87% to 5.17%.
In the first 12 months, we added $4.8M in revenue from A/B Test wins.

THE DRIVING FACTOR
CONSISTENT CVR INCREASE
Over 18 months, we saw 24+ winning tests, which manifested into tangible lifts on Conversion Rates (CVR).
Website & Customer research wasn’t a nice-to-have; it became a systematised weekly practice for us.

THE PROCESS
LOTS OF A/B TESTING
Quality research led us to identifying friction points quickly and also having a constant stream of insights.
From these insights, we developed a roadmap of high-impact A/B tests every month.

THE BEST PART
SESSIONS STAYED THE SAME
During this time period, we generated more revenue with the same, if not less, traffic.
With an ever-increasing conversion rate, we were able to scale revenue efficiently, without needing more sessions.
TESTIMONIALS
WHAT CLIENTS SAY ABOUT US
Reviews
RATED 5/5! EVERY. SINGLE. TIME.
10/10
Fantastic Partner for Website Conversion Growth
5* service
SOLID GUY
Victor is sharp
Amazing Audit from Victor at CHU Digital!
Outstanding Service and Results for My Shopify Store
Vic is Amazing
Shopify website improvements & increasing sales
Outstanding experience!
I cannot recommend Victor highly enough…
CHU Digital were brilliant to work with.
Launch Success
Victor is clever, responsive, and pleasant.
Victor did an amazing job with my…
Victor and CHU Digital were magnificent!
Excellent Support.
Buy with trust - Five Stars
Fast and Amazing Service!
Victor is a pleasure to work with
Second to none
Easy to work with
Victor did a great job with my website
Fantastic!
EPIC JOB!
CHU Digital are BRILLIANT
It’s been a pleasure working with…
Awesome looking Website
Victor is an amazing individual to work with…
Great guys
Victor is extremely talented at what he does
Working with CHU Digital was a great…
After needing a website and not having…
Would highly recommend CHU Digital
Victor showed real results
Built three websites for us
Very happy with the end result
EXACTLY what I wanted
Have made a huge profit
WANT TO TRY US OUT?
Like what you hear but still not sure?
We're happy to offer you a free A/B Test.
Within 24hrs, you'll receive a ranked list of A/B Test ideas based on your website.
We will provide data/research behind each idea.
Once you've approved, we'll begin design & development on the highest leverage test.
We'll launch the test within 3 days & monitor progress daily.
100% free.
100% done for you.
Sound good?
Fill out the form below to get started.
ABOUT US
GET TO KNOW US
ABOUT US
MEET VICTOR
OUR PROCESS
ABOUT US
Our highest priority is to deliver results.
We provide conversion-focused:
- Research
- Design
- Development
- A/B Testing
- Performance strategy
to Shopify brands looking for higher performance from their website.

MEET VICTOR
I’m obsessed with performance and A/B testing strategies. I LOVE having an impact and seeing brands grow.
I believe in systems, learning, processes, effective teamwork, testing and data.
I am a Christian. I believe in honesty & truth.

OUR PROCESS
Testing is at the centre of what we do. This allows us to:
- measure the impact we have
- create a scalable system for growth
- stay organised
- set KPIs and goals effectively
Our goal is to generate 10% of your monthly revenue in uplifts monthly.
(e.g. bring +$10k in test wins if you're at $100k)
We achieve this by:
- Running more tests
- Winning more tests
- Getting bigger test wins

THE OUTCOME
WHAT SUCCESS LOOKS LIKE
Revenue Growth
Brand Trust
Better Decisions
Growth Engine
Revenue Growth
More revenue from the same traffic
Higher conversion rates on key funnels
Higher Meta & Google ROAS
Increase in Customer LTV

Brand Authority & Trust
Increased brand credibility
More happy customers
Premium site experience that converts
More repeat purchases

Data-Driven Decisions
Remove guesswork from growth strategy
Clear visibility into what’s working
Confident scaling of winning tests
Data-backed roadmap for future growth

Sustainable Growth Engine
Consistent sales growth - systematised
A company culture of optimisation
Compounding wins
More efficient & predictable scaling

PRICING
WHAT YOU'LL GET
✅ CRO Audit & Growth Plan Strategy (£5,000 Value)
✅ Dedicated CRO Designer (£2,000 Value)
✅ Skilled Web Developer (£1,500 Value)
✅ Data Analyst to Spot Insights (£1,500 Value)
✅ Project Manager (£1,500 Value)
✅ Customer & Data Researcher (£500 Value)
Total Value: £12,000
Today Just: £2.5k/mo
or £1k/mo + 10% uplift
FAQs
WE KNEW YOU'D BE ASKING...
How long to see results?
Initial easy wins show results in 1-3 weeks. Real compounding growth comes after month 2 usually.
What's your pricing like?
For our core CRO service, for brands past $100k/mo, pricing starts from either:
- £2.5k/mo (flat fee)
- or £1k/mo + 10% uplift (performance-based)
Then up to £7.5k/mo for brands past $500k/mo.
Do you have a guarantee?
Our guarantee is simple:
If you don’t see a 30% uplift within 90 days, we’ll keep working for free until you do.
For brands past $100k/month you can expect a 4-10x ROI.
What brands/websites have you worked on?
We've worked on over 100+ Shopify stores from startups to global brands making $1.8M monthly, either directly or through partnerships.
Included in this, we have experience with over 10 Shopify Plus brands (enterprise level).
To respect privacy, we can't share them all publicly but feel free to message us if you'd like to learn more.
Do you offer other services?
As we are results-focused, Shopify CRO & A/B Testing is our main service.
This includes Research, Design, Dev, Landing pages, A/B Testing & performance strategy.
However, outside of that, we have experience with:
- E-Com store management
- E-Com Consulting
- CRO Audits
- Shopify Theme Build
- Shopify Migrations
so you're free to get in touch for these. We'll see if we can help or point you to a trusted partner.
How long to build a page?
For a good quality page, usually 2 weeks from research to completion.
Do we need our own design/dev team?
No. Research, Design, Development and QA is done by our in-house team.
Long-term contracts?
No. Most engagements are month-to-month with a simple 30 day notice period.
Apps/tools recommendations?
Shopify for analytics. Intelligems for A/B Testing. Microsoft Clarity for screen recordings. Upcart for cart drawers. Okendo for reviews. Klaviyo for email marketing.
What if changes hurt performance?
If a change underperforms, it’s rolled back instantly - hence why we test. Only winners go live.
Why us?
We keep you involved from briefs to QA in the process. We have a libary of sections. We post free content on our YT channel and LinkedIn. We provide training using Shopify more effectively. We offer business and strategy consultation from our experience of working with dozens of brands. We have a network of Ads teams, email marketers and SEO teams.
Custom Shopify themes?
Yes, very familiar with custom-built Shopify themes. We've built and worked with lots of them.
Where are the brands you work with based?
Most of the brands we work with are in the US & UK. We are based in the UK ourselves.
How do you usually handle urgent updates or bugs when they pop up?
Yes we can handle urgent updates and bugs. We have an emergency checklist for these situations too.
Hourly, monthly or project basis?
We usually work on a monthly basis
BOOK A CALL
Let's be real - most calls suck.
We've ALL been there. We don't need to do it again.
The Usual
-
Freestyled call with no agenda
-
Chunky 1hr calendar block
-
Waiting forever see pricing
-
Random sales guy
-
"I'll get back to you"
-
Having to repeat yourself
-
No camera on
-
95% selling, 5% value
-
Time zone confusion
-
8 people in the meet
Our Approach
-
Full audit prepared for call
-
30-min structured call
-
Pricing already on the website
-
Speak to the founder
-
Let's do business or part ways
-
Notes taken & call summary shared
-
Engaging conversation
-
95% value, 5% selling
-
Easy Calendly booking below
-
Just key people
CONNECT WITH US